In 2008, a small Montreal-based brand named Naked & Famous shed a bright light on Japanese fabric, thus helping to revive a niche market for raw denim worldwide. Fast-forward to today, and the brand has produced hundreds of innovative interpretations on jeans, yet still remains faithful to its original foci. Playful experimentation, old-school manufacturing, and individuality are the cornerstones of Naked & Famous’ philosophy, if not evidenced by items such as ‘Scratch n’ Sniff’ or ‘Glow in the Dark’ denim, then certainly by the above video from director Matt LaFontaine. LaFontaine speaks to founder Brandon Svarc and Bahzad Trinos for a brief overview of the brand, coming away with some impressive, not to mention informational footage. Enjoy the short piece above.
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