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Playful street-inspired menswear brand APPLEBUM returns to our viral pages today with its 2013 fall/winter lookbook just a few short days after our initial look here. Built around certain wardrobe staples, this collection draws focus to the print graphic, whether it’s a colorful aerial nighttime view of Tokyo or a large image of Mr. Meth-Tical plastered across a crewneck top. To APPLEBUM, it’s all about bringing a certain air of elegance to the highly hip-hop-influenced realm of streetwear. Snorkels to overcoats, hoodies to button-ups, parts of APPLEBUM’s current range is available through ZOZOEPROZE now.

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