German brewer Warsteiner has enjoyed a link to the art world ever since pop art icon Andy Warhol immortalized the brewery’s signature tulip in a bespoke silk-screen trilogy back in 1984. Now, nearly three decades later, Warsteiner is set to celebrate its 260-year anniversary in grand fashion by inviting a series of artists to reinterpret its packaging. Using the bottle as a canvas, Stefan Strumbel, 123Klan, Aaron De La Cruz, Brooke Reidt, INSA and Nychos have all created personalized designs of their own. Look for one of the six designs now in all Warsteiner Premium Verum cases sold within German borders. In addition, check out our previous interview with Warsteiner’s Andy Chiu regarding his role in applying footwear industry-derived techniques towards the marketing of a classic brand.
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