ICNY 2013 "Dark Nights, Bright Lights" Video

A lesson often learned the hard way, many urbanites know that skating or bicycling in congested

Fashion
3,048 Hypes 0 Comments

A lesson often learned the hard way, many urbanites know that skating or bicycling in congested areas of traffic can be unnerving, hazardous even. Frustrated by his experiences of fighting motor traffic, New York City-based designer Mike Cherman started ICNY, an apparel brand inspired by the reflection of light against 3M reflective material. To highlight the brand’s offerings, Cherman tapped director Vanessa Black to produce “Dark Nights, Bright Lights” – a two-minute flux of intense, 3M-enhanced eye candy. Combining skateboarding, bicycling, and the nighttime Brooklyn landscape with ICNY’s bright new offerings, the video does well to hype up Cherman’s new label, which arrives in stores on September 15.

Read Full Article
More

What to Read Next

P.A.M. x Crumpler 2013 Fall/Winter Collection
Fashion

P.A.M. x Crumpler 2013 Fall/Winter Collection

Cult label, P.A.M., is known for its disassociative, often offbeat approach to design and its

adidas Originals 2013 Fall/Winter City Marathon Pack
Footwear   Fashion

adidas Originals 2013 Fall/Winter City Marathon Pack

When a former adidas Technical Director was moving out of his home last year, the now 90-year-old

Lil Wayne - Dedication 5 (Artwork)
Music  

Lil Wayne - Dedication 5 (Artwork)

To continue the anticipation to Lil Wayne’s forthcoming mixtape Dedication 5 with DJ Drama — a


Cruisin in Hong Kong
Fashion   Sports

Cruisin in Hong Kong

Despite its large, intimidating size and cultural diversity, Hong Kong’s skateboarding community is

The 2013 VMAs GIFs
Music  

The 2013 VMAs GIFs

The 2013 MTV Video Music Awards are over, folks. And as every year, the award show and the amazing

Stussy 2013 Fall/Winter Accessories
Fashion

Stussy 2013 Fall/Winter Accessories

Starting off simply as a surfwear brand at the hand of Shawn Stussy, Stussy has expanded and

More ▾