Levi’s® x HYPEBEAST Denim Canvas: U.S. Alteration & Tangleblue

In the fashion world, the idea of collaboration has been overused and recycled time and time again.

Fashion
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In the fashion world, the idea of collaboration has been overused and recycled time and time again. But in our eyes, there still exist many exciting opportunities to collaborate and rethink how two parties should join forces. In our Levi’s® x HYPEBEAST Denim Canvas project, we asked two partnering talents – largely unknown to one another and without prior relationships – to come up with reappropriations on some of Levi’s® most iconic pieces such as the Trucker Jacket, the 501® jean, and the Western Shirt. Each pair was given just one day without any prior planning to put together a unique concept and apply it as such on a Levi’s® icon.

U.S. Alteration founder Miggy and his partner Candie Weitz found a keen interest in working with classic silhouettes through the creative lens of a domestic production story. Miggy himself has long been involved with the foundation of Los Angeles’s De La Barracuda, and as such is an integral part of the local fashion and cultural scene. U.S. Alteration’s pairing with Jay Palmer of Tangleblue brought together two visionaries setting out to provide a modern context to classic garb. San Francisco-based Tangleblue were a mainstay over the course of the month on the Levi’s® Station to Station tour and provided an intimate look at reusing old scraps to create something imperfectly beautiful for the present day. For our second Denim Canvas project, Miggy and Jay took hand-woven fabrics from Tangleblue and integrated them with the ever-iconic 501, with a unique style and approach that reflects facets of both talents.

Aligning with the desire to explore the relationship that exists between creativity and discovery through collaboration, under both modern and classical terms, #MakeOurMark has found significant relevance with the HYPEBEAST x Levi’s® Denim Canvas project.

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Director
Marat Shaya
Videographer
Dylan Knight
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