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Having recently joined forces with Californian streetwear essential Stussy on its storefront creative, San Fransisco-based artist Jeff Canham shares details on the creation process and artistry behind his sign-making for the Stussy Livin’ General Store. Offering a bold yet classic artistic composition, the signs boast a vintage and timeless visual appeal, with Canham citing Stussy’s own classic aesthetic as his design inspiration. Documented by director Ugee Watanabe, check out the video above to catch Jeff Canham detail the creation process and his artistic ingenuity in full.