It’s no secret that work in the streetwear industry can feel like the most high-pressure fun one can ask for. After-work debauchery with friends is commonplace – as with any profession – which is where Honolulu-based label In4mation drew inspiration for its latest collection. The lookbook above gives a preview of the line, shot by photographer Matt McGingley in the streets of Brooklyn, New York. Here we find outward graphic interpretations of nightlife across hats, tees and sweatshirts – the use of snake imagery and “poison” hint at long watering hole sessions, while “Guilty By Association” makes reference to the camaraderie prevalent in streetwear. Wearable in some offices and the streets alike, look for the Fall/Winter 2013 collection from In4mation at select retailers later this month.
- Matt McGinley
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