In tribute to its artistic origins in illustration and street art, I Love Ugly is kicking off its “Chalk Series” video compilation and collection, inspired by a chalk mural and collage that has stood as a creative symbol throughout the brand’s history. Taking this chalk design concept and extending it to an original line of apparel, the New Zealand-based brand is now offering a “Chalk Series” of shirts, jackets, watches and pants that reference or feature its now signature chalk print. Peep the video above for a sneak peek at the collection and head to the HYPEBEAST Store for more.
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