Nike Celebrates Black History Month with "Be Bold. Be True." Campaign featuring Street Etiquette and The Madbury Club

Street Etiquette has curated Nike’s celebration of Black History Month (#BHM) with a new

By
Fashion
282 Hypes 0 Comments

Street Etiquette has curated Nike‘s celebration of Black History Month (#BHM) with a new campaign, called “Be Bold. Be True.” Not unlike other Nike campaigns, the short narrative strikes a core within the viewer, and of course this isn’t the first time The Swoosh has endorsed a quad-syllabic, ethnically-driven campaign. The difference with “Be Bold. Be True.” is that Street Etiquette and its contemporaries stand at the height of true cultural direction right now; the excellence they stand for is never implied, but rather demonstrated. As such, they lead a league of multicultural followers by example. With the help of Madbury Club, Joekenneth Museau, Kevin Durant, and the lovely Kilo Kish, this new campaign does well to inspire–across the board. Enjoy.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

500 Users Online

What to Read Next

Hanon x adidas Consortium CNTR Video
Footwear Fashion

Hanon x adidas Consortium CNTR Video

Sneaker retailers Hanon have paired up with adidas on a rendition of the classic CNTR, shown here

Clarks Hybrids 2013 Spring/Summer Camouflage Collection
Footwear Fashion

Clarks Hybrids 2013 Spring/Summer Camouflage Collection

Hybrids tends to bring out the best of both worlds — just ask the genius who thought of Nutella.

KiBiSi for aesir copenhagen Luxury Smartphone
Tech

KiBiSi for aesir copenhagen Luxury Smartphone

Danish luxury phone company aesir copenhagen has introduced  its second mobile phone design.


SOPHNET. x Fire-King 2013 Spring/Summer Mugs
Design

SOPHNET. x Fire-King 2013 Spring/Summer Mugs

Japanese clothing brand SOPHNET. has teamed up with American glassware manufacturer Fire-King for

MS MR - Fantasy
Music 

MS MR - Fantasy

Today, rising New York duo MS MR release the initial single from their much-anticipated full-length

Maffew Ragazino featuring Troy Ave - Box Office Smash
Music 

Maffew Ragazino featuring Troy Ave - Box Office Smash

Up-and-comers Maffew Ragazino and Troy Ave showcase their talents alongside one another, here going

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.