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Staying true to the America’s great outdoors label’s humble beginnings while boasting an array of technical and stylistic innovations, Penfield presents its Fall/Winter 2012 lookbook. Shot at Wisconsin’s Camp Wandawega, the lookbook showcases the brand’s Classic, Trailwear and Black Bear collections alongside the newly introduced 1975 collection, which features Penfield’s most recognizable and classic designs. Appropriate autumnal colorways can be found throughout this season’s pieces while the addition of bright hues accent the looks and provide contrast. Penfield’s entire Fall/Winter 2012 collection of outerwear and rugged menswear staples will soon be available at select stockists and online.