London-based fashion label Cassette Playa is known for creating seasonal ranges from the most unorthodox of inspirations, producing tailored streetwear threads with bold colors and modern fits. In what likely highlights the muse for their upcoming 2013 spring/summer collection, the brand presents the “B L O O D_R I T E S” video. This visual exploration takes a look at the art of both traditional tribal and modern-day tattooing while also exploring other UK teen rites such as boxing and football. Footage of young maturing men pays homage to their ancestors while proclaiming loyalty to their band of brothers through the scarification of their body. This short piece will certainly leave you guessing at what their upcoming range will depict. Please note however, this video contains images of a graphic nature that some may find disturbing.
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