In an industry where brands can rapidly transition from mainstream popularity to a wasteland of ambiguity, it’s difficult to find a streetwear label that remains a constant player – staying true to its founding ethos, all the while offering refreshing products that help differentiate itself from the others. Take HUF for example, a Californian-based retailer turned fashion label that materialized out of the desire to blend various cultural influences into a brand that has a broad sweeping appeal. Offering a revealing look into the early days of the brand, founding influences, and what to expect in the future, founder Keith Hufnagel sits down for an exclusive interview with retailer BrickHarbor. As an added bonus, Hufnagel offers up some recent footage of himself thrashing it through the city in HUF gear.
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