CEO of Icon, Jonathan Ward, gives us his overview of the drive behind his simple, yet obsessively detailed design philosophy. ICON automobiles are handcrafted in Los Angeles making use of all domestic suppliers – an element that creates an elevated but justified price point. Ward designed and built the first three pre-production prototypes for the Toyota FJ Cruiser, but went on to create a line of automobiles built on a basis of simplicity with each using only one computer to control engine efficiency – everything else is analog. ICON’s throwback style is beefed up with a ridiculous attention to aesthetic and utilitarian detail. The automobile’s sport panels are inspired by Bell & Ross , and TGIC polymer-based toughlan polyester coats that are approximately ten times more durable than stock paint. ICONs are built and priced upon ordering, and generally take six to eight months to complete.
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