Endless Ammo produces utilitarian apparel for mission-oriented functionality. Designed in San Francisco, the company is heavily reliant on military aesthetics with an emphasis on contemporary looks and innovative cuts. Headed by ex-military man James Rhoades, the brand builds off his experience in the service with forward-thinking designs that not only feature useful detailing but also remain fashionable while doing so. Fall/Winter 2011 sees the release of a new assortment of product, including custom pants, shirts, thermals, fleece and outerwear, along with several accessories. Shown above is the brand’s new lookbook, shot by Brad Brok. For those interested, these items are now available via the Endless online store.