Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App Store Google Play
Galaxy Store

Trending

  • London
  • New Balance
  • Kim Kardashian
  • Hulu
  • Ryan Murphy
  • Sarah Paulson
  • All's Fair
  • Aimé Leon Dore
Drops Shop

Stolen Girlfriends Club New World Supermarket Show

Stolen Girlfriends Club presents their latest collection, “Untitled,” in the most unanticipated

Fashion
351 0   Comments
Prefer Hypebeast on Google
Save

Stolen Girlfriends Club presents their latest collection, “Untitled,” in the most unanticipated manner. Gone are the runways, front row seating, backstage and media-only invite list. For six minutes, New World Supermarket at Victoria Park was taken over by 20 models treating each aisle as a catwalk and the public were the inadvertent guests to the “Untitled’” show. A look into the action is offered above. Enjoy!

Read Full Article

What to Read Next

Billionaire Boys Club and New York Yankees™ Return for Drop II Collection
Fashion

Billionaire Boys Club and New York Yankees™ Return for Drop II Collection
Expanding into everyday streetwear, the 14-piece capsule introduces custom embroidered denim, quarter-zips and headwear.
By /
1.6K    0   Comments
Save
New Arrivals From HBX: THUG CLUB
Fashion

New Arrivals From HBX: THUG CLUB
Shop now.
By /
1.8K    0   Comments
Save
Inside the Strange, Hyper-Specific World of Blondey McCoy’s New Thames Flagship
Fashion

Inside the Strange, Hyper-Specific World of Blondey McCoy’s New Thames Flagship
In a new episode of Shop Talk, skater and Thames founder Blondey McCoy walks us through the label’s new flagship and the references packed into every fixture. As he puts it: “It’s very important to look delicious.”
By /
2.5K    0   Comments
Save
How Grown Alchemist Brought the Ultimate Reset to Festival Season
Fashion

How Grown Alchemist Brought the Ultimate Reset to Festival Season
Presented by Grown Alchemist
With its bespoke sensory spa activation at Tomorrowland in Belgium.
Presented by Grown Alchemist /
921    0   Comments
Save
Nike Sportswear Air Footscape Woven Chukka Freemotion 3HC Pack
Footwear Fashion

Nike Sportswear Air Footscape Woven Chukka Freemotion 3HC Pack
Nike Sportswear releases a new version of the brand’s almighty Air Footscape, a style thats
By /
4.0K    0   Comments
Save
SebastiAn - Embody (Directed by So Me)
Music

SebastiAn - Embody (Directed by So Me)
Eyeing for a May 2011 release for his long overdue debut album Total, Ed Banger’s remix
By /
579    0   Comments
Save
Fred Perry for Stussy Deluxe Blank Canvas 2011 Apparel Collection
Fashion

Fred Perry for Stussy Deluxe Blank Canvas 2011 Apparel Collection
Fred Perry continues its alliance with Stussy Deluxe as the two brands come together to develop
By /
474    0   Comments
Save
Native Fitzsimmons HYPEBEAST Exclusive Colorway Preview
Footwear Fashion

Native Fitzsimmons HYPEBEAST Exclusive Colorway Preview
In our latest HYPEBEAST exclusive release, we partner with Native on a special colorway of
By /
237    0   Comments
Save
Alife 2011 Spring Footwear
Footwear Fashion

Alife 2011 Spring Footwear
Following their lookbook earlier today, Alife gives us a peek into the brand’s coordinating
By /
320    0   Comments
Save
adidas Originals LQC Sneaker
Footwear Fashion

adidas Originals LQC Sneaker
adidas debuts its LQC (Light Quality Comfort), a new sneaker design from the Originals camp.
By /
428    0   Comments
Save
SebastiAn - Embody
Music

SebastiAn - Embody
Eyeing for a May release for his long overdue debut album Total, Ed Banger’s remix aficionado
By /
185    0   Comments
Save
Ryan Leslie - Joan of Arc
Music

Ryan Leslie - Joan of Arc

Ryan Leslie gets a little more serious with the promotion for his forthcoming independent album Les
By /
122    0   Comments
Save
Jay-Z and Beyonce to Collaborate on Dr. Dre's Detox?
Music

Jay-Z and Beyonce to Collaborate on Dr. Dre's Detox?

While we all know Dr. Dre is gearing up to release Detox pretty soon, what we didn’t know is
By /
192    0   Comments
Save
2011 mtvU Woodie Award Performances
Music

2011 mtvU Woodie Award Performances
Wednesday night’s mtvU Woodie Awards were held in Austin, TX, smack in the middle of a city
By /
200    0   Comments
Save
Roberu "Pray For Japan" Wristband
Fashion

Roberu "Pray For Japan" Wristband
Roberu, a leather factory based in Japan, is joining in the effort to bring as much assistance
By /
425    0   Comments
Save
adidas is all in "all show" Video
Fashion

adidas is all in "all show" Video
In this promotional video for it’s “all in” campaign, adidas hosts a visual light show in
By /
315    0   Comments
Save
More ▾