Aesop Ginza Store Opening
An unassuming storefront in the district of Ginza, Japan has been transformed into Aesop Ginza. The
An unassuming storefront in the district of Ginza, Japan has been transformed into Aesop Ginza. The company aims to create a range of superlative products for the skin, hair and body. Committed to use plant-based ingredients and non-botanical elements such as anti-oxidants, they have been at the forefront of skincare since its launch in 1987.
This compact space marks the second standalone store in Japan. With architecture designed by Schemata Architecture in collaboration with Aesop Creative Manager Hiroko Shiratori. A series of irregularly sized bricks and horizontal wooden boards frame the outer facade of the store, leading customer into the depths of the space. A dark, rustic color palette was adopted in order to keep with the natural and earthy tone of the brand.