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Following their “APERTURE” collection video, French label BWGH has released a commercial for their Fall/Winter 2011 line. Titled “Introduction,” it dives briefly into the processes in which their collection was conceived. In order to extend the lifeline of photographs, BWGH aims to blend the world of fashion and photography together, creating a line that is conceptually strong and visually appealing. From snapping street pictures to transferring them on shirts in a dark room, it highlights a range of possibilities that could be accomplished with a mere photograph. The photographs in this collection are taken by artists from the BWGH collective.