Mishka NYC: Cool S***

For anybody who’s ever visited the Mishka flagship store in Williamsburg, Brooklyn, the interior is adorned with kitchsy and off-base items from banners to masks and toys. These one of a kind items are often found through Mishka founder Greg Rivera‘s various trips through local weekly swap meets and flea markets. Take a trip with Greg on one of his trips which are the catalyst for some of his inspiration.

Director: Kellen Dengler