PUBLIC IMAGE 2010 Fall/Winter “Street Knowledge” Collection Video

Following up on their teaser preview back in July, Japanese Label Public Image have released a short film showcasing their 2010 fall / winter collection. Directed by Jiro Tamaki Riyuu and co-produced by photographer Rikki Kasso, the film underscores the 90’s counter-culture movement as a base of inspiration behind their forthcoming collection. Flirting with a much more progressive look, the brand attempts to redefine the street wear genre by accenting bits from fashion runways.

Source: nano universe