Martin Frei Presents the Urwerk CC-1 Cobra

Sometime back Hodinkee had the chance to sit down with Martin Frei, chief designer for modern haute horology brand Urwerk. He walked them through his entire design philosophy and explained each of Urwerk’s timepieces. Just a few weeks back, Urwerk released their Black Cobra CC-1 that got the whole world buzzing. The Cobra looks good, there is no doubt about that, but after reading some other blogs posts on this watch, it was clear that readers can’t really grasp this watch until they see it in action. Luckily, they have this video of Martin explaining the original Cobra. Watch below and you’ll see why!