Dieter Rams "Less And More" Exhibition

A pioneering figure in modern functionalist industrial design, Braun’s former head of design Dieter Rams will see a retrospective exhibition of his work dating back to his days at both Braun and furniture company Vitsœ. The retrospective provides ample insight into Rams’ aesthetic which effectively paved the way for over 40 years of Braun’s design. The event opens on November 10th, 2009 and runs until March 14th, 2010 at Design Museum.

Design Museum
Shad Thames
London SE1 2YD

“Question everything generally thought to be obvious.”
Dieter Rams

As head of design at Braun, the German consumer electronics manufacturer, Dieter Rams emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products. The exhibition will showcase Rams’ landmark designs for Braun and furniture manufacturer Vitsœ, examine how Rams’ design ethos inspired Braun’s entire product range for over 40 years, and assess his lasting influence on today’s design landscape.

Dieter Ram’s Ten Principles of good design:
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design helps us to understand a product.
Good design is unobtrusive.
Good design is honest.
Good design is durable.
Good design is consequent to the last detail.
Good design is concerned with the environment.
Good design is as little design as possible.

Design Overtime late night opening until 10pm on Friday 4 December 2009.

The Design Museum would like to thank Vitsœ for supporting this exhibition.

Source: Scott A. Sant’ Angelo