Absolut Vodka "No Label" Edition

Following the now popular de-branding aesthetic, Absolut Vodka introduce their “No Label” Edition, further emphasizing the company’s slogan: “In An ABSOLUT World, There Are No Labels”. The meaning of the initiative is to challenge labels and prejudice to make the world more diverse, vibrant, and respectful… through alcohol. For those interested, this new edition will be available via the colette online store on August 24th.