adidas Consortium Interview with Dean Lokes

As adidas hit the board room back in 2007, the company was in a tight situation. Just two years ago in 2005 their adidas Superstar 35th Anniversary Collection was a smashing success but rebounded poorly the next year with the adiColor Series. From there the Consortium Series was conceived. Bringing forth a new range of marquee and inspirational releases. Magazine Sneaker Freaker recently spoke to Dean Lokes, a man in charge of the Consortium concept. His interview covered some interesting topic including the frequently resonating debate over concept driven products as well as what’s upcoming for adidas Consortium in 2008. The interview can be seen here.

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As adidas hit the board room back in 2007, the company was in a tight situation. Just two years ago in 2005 their adidas Superstar 35th Anniversary Collection was a smashing success but rebounded poorly the next year with the adiColor Series. From there the Consortium Series was conceived. Bringing forth a new range of marquee and inspirational releases. Magazine Sneaker Freaker recently spoke to Dean Lokes, a man in charge of the Consortium concept. His interview covered some interesting topic including the frequently resonating debate over concept driven products as well as what’s upcoming for adidas Consortium in 2008. The interview can be seen here.

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