Filmmaker Jake Davis recently did this impressive :30 spot for Nike SB. The theme of the commercial is a look into the loneliness of a dedicated skateboarder. Produced with a gloomy backdrop and slightly depressing music, the spot examines another perspective than the usual, highly energetic, no care in the world atmosphere that exists in skateboarding. The commercial is heavy in SB gear and you’ll also notice the hat photographer Ari Marcopoulos did for Supreme.
Check out the video here.
For those planning to shred some snow this winter season, look no further than getting on one of these new Addict Endeavor snowboards. The boards are part of Addict’s Camo Series release, and only 50 boards were produced for each design. The four artists who were commissioned to do the boards were C-Law, Swifty, Mr. Jago, and She One. Also, check out some of new Addict’s snowboard apparel this season.
Image/Info: Addict
New York label, Stacks & Bundles recently released some new products for this season. For their range of new releases, Stack has produced some new colorful tees, hoodies, and sweaters. The Swirl pattern on their hoodies and sweaters should make a big splash on those still into the all-over print look.
Image/Info: Essense
We’ve recently spotted a small preview of the new Freshjive and House Industries collaboration items over at The Hundreds site. The preview only contains two items – an all-over print hoodie and a fitted cap. The fitted cap on the other hand has four different styles including an all-over print pattern that matches the hoodie. Keep your eyes peeled for this great collab in the near future.
Image/Info: The Hundreds
LeBron James was recently spotted rocking a new never before seen pair of Zoom LeBron IV’s. In the game against the Hawks last week, the Cavs were wearing their orange retro jerseys. To coordinate with his uniform, Lebron wore a “Fruity Loops” version of his signature shoe. The kicks sported a white colorway but contained multi-colored pebble designs at the bottom panel. LeBron James dropped 31 points by the way in a 106-95 victory over the Hawks.
Image: Getty Images
Info: Kenlu
