Burton Store NYC!

Burton snowboards have recently opened a new flagship store in SoHo; NYC’s current hot spot. The store carries the full range of Burton products including RED helmets, Anon goggles, Analog, and Gravis footwear. Big moves! Get ready for winter… via Coolhunting. The highlight is their 20 degree below zero testing room. It’s a minimally decorated ice box with a mirror, window and some seating– a perfect way to get a quick sense of how warm the gear really is. Stay tuned for some mountain trips and other events coming to the store this winter.

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Burton Store NYC

Burton snowboards have recently opened a new flagship store in SoHo; NYC’s current hot spot. The store carries the full range of Burton products including RED helmets, Anon goggles, Analog, and Gravis footwear. Big moves! Get ready for winter… via Coolhunting.

The highlight is their 20 degree below zero testing room. It’s a minimally decorated ice box with a mirror, window and some seating– a perfect way to get a quick sense of how warm the gear really is. Stay tuned for some mountain trips and other events coming to the store this winter.

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