Nike Makes Barefoot Breakthrough

Like to have some reading about Nike? Wired has a article about Nike by Mark McClusky. “From the day in 1970 that legendary University of Oregon track coach Bill Bowerman poured rubber onto his wife’s waffle iron to create a new running shoe sole, Nike has been a company dedicated to pushing the technological envelope in search of shoes that cushion, support and protect athlete’s feet. Which is why its emphasis on running barefoot is so unexpected.” Read the rest of the article here. Info via Freshness.

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Like to have some reading about Nike? Wired has a article about Nike by Mark McClusky.

“From the day in 1970 that legendary University of Oregon track coach Bill Bowerman poured rubber onto his wife’s waffle iron to create a new running shoe sole, Nike has been a company dedicated to pushing the technological envelope in search of shoes that cushion, support and protect athlete’s feet.

Which is why its emphasis on running barefoot is so unexpected.”

Read the rest of the article here. Info via Freshness.

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