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YONE’S GIRLS: MOOK Shanghai

MOOK Shanghai recently invited Yasumasa “YONE” Yonehara to produce a special edition photo book for the popular night club based on his signature YONE’S GIRLS series. The finished product – featuring an array of young girls and models set...

Essentials: Yasumasa “Yone” Yonehara

For our newest edition of HYPEBEAST Essentials we feature Harajuku photographer and all-around guru of young fashion, Yasumasa “YONE” Yonehara. The 54-year-old Japanese native is most notoriously known for his raunchy-yet-tasteful photography of sexy...

HYPEBEAST Spaces: Yasumasa Yonehara’s Studio

Tokyo-based photographer and the envy of all men Yasumasa “YONE” Yonehara has maintained a title as a household name in the fashion industry. His insistent use of the Fuji Instax Mini instant cameras has spawned copycats and a sudden resu...

YONE’S GIRLS: Kyary Pamyu Pamyu

YONE’S GIRLS returns with a fresh photoshoot for the series. Having worked with a number of beauties in the past, Japanese photographer Yasumasa Yonehara focuses on Japanese singer and model Kyary Pamyu Pamyu. Fresh from her latest concert stops in B...

YONE’S GIRLS: Moga x Nemu of Dempagumi.inc

Popular series YONE’S GIRLS is back. Having worked with a number of stunning beauties in the past, Japanese photographer Yasumasa Yonehara focuses on Yumemi Nemu and Mogami Moga of pop group Dempagumi.inc. The colorful spread features signature...

YONE’S GIRLS: Aoi Tsukasa

After last month’s installment of racy images, Japanese photographer Yasumasa Yonehara is back with another handful of amative photos showcasing the beauty of Aoi Tsukasa. Shot entirely with the Casio EXILIM ZR200, YONE’s notorious shooti...

YONE’S GIRLS: Nina

A few weeks ago we introduced a few works from Japanese photographer Yasumasa Yonehara, otherwise known as “YONE.” In his latest portfolio addition working for the “Yasumasa Yonehara meets Casio EXILIM ZR200″ initiative, YONE...

CASIO EXILIM ZR200 x YONE: Harajuku Kawaii

Japanese photographer Yasumasa Yonehara, otherwise known by his shortened moniker, “YONE,” recently joined CASIO to curate a selection of photos in his signature style making use of the EXILIM ZR200. YONE today unveils a set of imagery th...