Nike 6.0 2012 Spring Collection

StyleComments ⋅ Nov 11, 2011
Nike 6.0 unveil its upcoming Spring 2012 footwear collection, evolving many of its signature pro models via updated colorways and redesigned construction. In addition to new iterations of the Paul Rodriguez V, Mogan Mid 2 SE and the Encore 2, the mod...

Nike 6.0: The Vapen Session – Episode 1

LifestyleComments ⋅ Sep 2, 2011
The Nike Vapen is a new snowboarding boot released by the decidedly action sport-oriented Nike 6.0. The boot itself utilizes a re-moldable liner that reacts to the heat of your foot and forms to it, which works in unison with the heat reflecting foot...

Defgrip: Nike Pool

CultureComments ⋅ Jul 8, 2011
Back in May, much news surrounded Nike’s innovative “Pool” transformation. Taking an old 1970s swimming pool in Dagenham, the facility was made into a BMXer’s paradise with workshops alongside demos. On hand was the Defgri...

The Chosen Premiere by Nike 6.0

CultureComments ⋅ Jun 10, 2011
New from Nike 6.0 comes an extreme sports video entitled “The Chosen” as well as some fascinating behind-the-scenes insight from its star athletes and producers. According to director Lance Acord, the inspiration for the piece was the...

Nike Presents: The Pool – The Full Story

CultureComments ⋅ May 23, 2011
The Pool from Nike was more than a BMX comp, it was one of the most extra-ordinary gatherings of the BMX community this century. From the draining of a soon-to-be-demolished local authority swimming pool in Dagenham, East London, into a world cla...

Nike Presents: The Pool – Behind-the-Scenes

EventsComments ⋅ May 18, 2011
Here’s a behind-the-scenes look at the making of the set of Nike’s new facility, The Pool. With the help of park designer Dave Sowerby, an old, 1970s era swimming pool in Dagenham was dramatically transformed into this modern BMX par...

Nike Presents: The Pool Recap

EventsComments ⋅ May 16, 2011
Following the original teaser, we take an official look at Nike’s The Pool. Kicking off last week, Nike converted Dagenham’s old ’70s public swimming pool into a unique BMX facility, with the help of park designer Dave Sowerby....

Nike 6.0 “Leave a Message” Trailer

CultureComments ⋅ Apr 18, 2011
Recent years have seen an astounding growth in female professional surfers, so much that the swoosh’s alternative sports line Nike 6.0 rises to the forefront of the sport. To address this trend, Nike unleashes the trailer to Leave a Message...

Nike Stadiums: Nike 6.0 “Snowboard Trip”

CultureComments ⋅ Dec 10, 2010
This video from Nike Stadiums illustrates what it takes and what it’s like to be in the unusual position of being a snowboarder living in New York. Starring some of Nike’s 6.0 team, the crew heads out from New York in the early morning to give th...

DMC x Nike 6.0 DeLorean Dunk

StyleComments ⋅ Nov 22, 2010
Inspired by the DeLorean DMC-12, Nike 6.0 Introduces the Limited-Edition DeLorean Nike Dunk, a Fusion of Innovation and Style. Influenced by the DMC-12′s aerodynamic design and trademark characteristics, Nike reinterpreted the car’s s...

Nike 6.0 2010 Fall/Winter Brazen

StyleComments ⋅ Nov 10, 2010
As the action sports little brother to the original Nike SB line, the Nike 6.0 collection has slowly begun to find its own identity. With sneakers like the Brazen, the brand pushes its own aesthetic with a complex chukka style upper. Durable uppe...

Nike 6.0 BCN BMX PRO Finals Video

CultureComments ⋅ Jul 5, 2010
40 of the world’s best park riders landed in Spain last month for the Nike 6.0 BCN BMX PRO. Heavy hitters in the lineup included Nike 6.0 riders Garrett Reynolds, Dennis Enarson, Mike Spinner and Jason Phelan alongside the likes of Gary Young, Ry...

Nike 6.0 Melee

StyleComments ⋅ May 28, 2010
Nike 6.0 preview an upcoming colorway in the brand’s Melee model, which takes on familiar styling found in classics like the Nike Dunk. The kicks feature vulcanized outsoles amongst a printed tree camo upper and black accents. Look for thes...

Nike 6.0 “Partners in Crime” Series

UncategorizedComments ⋅ Feb 1, 2010
“Partners in Crime” is the latest set of films from Nike 6.0’s BMX crew. The project takes 10 Nike 6.0 riders from across Europe and splits them into five teams of two people; each team’s riders ride the same model bike while working together to...

Nike 6.0 Garrett Reynolds 2009 Dew Cup Video

UncategorizedComments ⋅ Oct 20, 2009
With Garrett Reynolds wrapping up another insane year by winning the 2009 Dew Cup for BMX, Park. Nike 6.0 offers a video with a closer look into Reynold’s accomplishments. The short piece also features commentary from hand full of industry...