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Essentials: John Park of Concrete Studio

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The driving force behind creative brick-and-mortar Concrete Studio and director of Natural Selection Denim, John Park has his foot firmly planted as one of Britain’s brightest multidisciplinary creatives. Opening its doors to the creative commu...

Natural Selection Denim 2013 Spring/Summer Lookbook

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Natural Selection Denim was founded in 2009 with inspiration coming from Charles Darwin’s book The Origin of Species by the way of Natural Selection. But survival in today’s highly saturated denim market is no easy feat, and for Spring/Su...

Natural Selection Denim 2012 Fall/Winter “MINIMALISM IN DENIM” Video Lookbook

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Charles Darwin’s theory of Natural Selection wasn’t just the inspiration for the denim label of the same name, it was also the mantra. Evolve, or perish. Shot by London firm Hidden Agency, the contemporary British denim label recently rel...

Natural Selection Denim 2012 Spring/Summer Video Lookbook

StyleComments ⋅ 3931 Views
Natural Selection Denim is said to be inspired by Darwin’s theory of evolution. From the raw, unlaundered denim, the notion that only the strongest will survive fits the brand’s keen desire to keep on evolving and achieve cult status in t...