November 18, 2009

Nike Basketball Air Max LeBron VII NFW “Red Carpet” Quickstrike

Nike's innovative yet simplistic Flywire technology has seen itself at the center of numerous high-performance sneakers from Nike since its inception. However a trend that has seen itself over a few different performance basketball sneakers has included the NFW treatment, designated as No Flywire. The original LeBron VII is for ... more

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September 23, 2009

Drake feat. Kanye West, Eminem & Lil’ Wayne – Forever (Video)

Drake's latest music video Forever featuring a heavyweight supporting cast including Kanye West, Eminem and Lil' Wayne has been unveiled. The Hype Williams-directed video includes the track which will also be seen within the upcoming LeBron James documentary "More Than A Game". The story of the documentary revolves around James' ... more

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September 22, 2009

Nike Air Max LeBron VII NYC Artist Series

Continuing the artist series efforts for LeBron James' latest signature sneakers, we get a look into the NYC version, created by local artist Tomokazu Matsuyama. Focusing heavily on a reincarnation theme, Matsuyama encrusted 700 Swarovski crystals into a pair of the kicks, following a Japanese Bubbhist-inspired design utilizing the numbers ... more

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September 3, 2009

Nike Air Max Lebron Paris Artists Series

Nike and Basketball star LeBron James have just received three one-of-a-kind customized versions of his latest signature shoe as a gift from local Paris artists “Nyno” and “The Mayor”. Each limited-edition style includes an image from the Lionsgate film, “More Than a Game”, which traces James’ journey through adolescence both ... more

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August 7, 2009

Nike Air Max LeBron VII

Today marked the unveiling of LeBron James' latest signature basketball shoe, the Nike Air Max LeBron VII. The shoe as you would imagine combines many of Nike's most notable performance elements such as Max Air (a new specially tuned Air unit created for basketball) and a Flywire upper. The $160 ... more

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August 4, 2009

the.LIFE Files: LeBron James Nike Air Max LeBron VII Interview

the.LIFE Files caught up with LeBron as they discussed a variety of issues pertaining to LeBron James' life outside the court including his relationships and the branding of LeBron James himself. more

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June 12, 2009

Nike Basketball MVP’s Kobe & LeBron 2010 Commercial

Having been ousted in the conference finals, Puppet LeBron is seen here working hard at the bicep curls in preparation for next year's run at an NBA ring. Too early to make predictions but another year of NBA Championship heartache could make a difference alongside some off-season trades. more

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June 12, 2009

Nike Basketball MVP’s Kobe & LeBron Lil Dez Rap Commercial

Lil Dez makes his third appearance showing some lyrical skills with his own little Kobe and LeBron rap. Nike Basketball's MVPuppets campaign has been wildly successful as they continue on with Nike's penchant for memorable and comedic commercials. more

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June 6, 2009

Nike Basketball MVP’s Kobe & LeBron Lil Dez Final Commercial

Rubbing salt in the wounds of LeBron James who was eliminated in the Conference finals against the Orlando Magic, LeBron James' neighbor Lil Dez continues on with his pestering ways in the ongoing Nike Basketball MVPuppets series. The dejected LeBron is subjected to question after question which all pertain to ... more

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May 31, 2009

Nike Basketball MVP’s Kobe & LeBron The Famous Kobe Car Jump Commercial

With the unfortunate elimination of LeBron James from the NBA Playoffs, these well received Nike Basketball MVP’s Kobe & LeBron Commercials might be on their last legs. The most recent puppet release featured a memorable tribute to a viral ad from last year which featured Kobe Bryant famously leaping over ... more

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