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Norse Projects for The Hip Store 25th Anniversary Capsule Collection

To observe the 25th anniversary of Leeds-based retailer The Hip Store, they’ve partnered with longtime ally Norse Projects to present a small capsule collection of items. Using a shared thematic narrative that pays tribute to viking raids in En...

The Hip Store 2011 Fall/Winter Video Lookbook

Opening its doors in November 1987, The Hip Store has been an established independent retailer in the UK for decades. The store’s Fall/Winter 2011 store lookbook takes a journey to the back country for some beautiful backdrops. Shot in collabor...