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A Closer Look at the adidas Predator Instinct “Tongue”

StyleComments ⋅ Jul 22, 2014
Following up our coverage of the adidas Predator Instinct “Eyes,” now we got a closer look at another commemorative Predator boot, this one dubbed the Predator Instinct “Tongue.” Part of the company’s 20th anniversary ce...

Nike F.C. 2014 Fall Collection

StyleComments ⋅ Jul 17, 2014
This summer Nike celebrated 20 years of football with its very first Nike F.C. collection. Now, with the 2014 FIFA World Cup having come to a close and domestic leagues preparing for the 2014/15 campaign, the brand presents its new F.C. collection fo...

adidas Celebrates 20 Years of the Predator with a Limited Edition Predator Instinct

StyleComments ⋅ Jul 16, 2014
After making its debut as a part of the brand’s “Battle Pack” for the 2014 FIFA World Cup, adidas’s Predator Instinct returns with a brand new makeup. Designed to celebrate 20 years of Predator football cleats, the limited edi...

2014 adidas Fanatic Football Tournament Recap

EventsComments ⋅ Jul 15, 2014
Coinciding with the World Cup finale, adidas’ annual ‘FANATIC’ football tournament returned to its birth place  New York City, as well expanding globally to Berlin and Tokyo, thanks this years partnership with the 2014 FIFA World Cu...

Nike Football 2014 “Stealth” Pack II

StyleComments ⋅ Jul 15, 2014
As Estádio do Maracanã in Rio de Janeiro turns dark with the conclusion of the 2014 World Cup, Nike Football looks to the upcoming season with the premiere of an all-new “Stealth” pack. Consisting of the Mercurial Superfly IV, Mercurial V...

Manchester United Confirms New £750m Kit Deal with adidas

LifestyleComments ⋅ Jul 14, 2014
After 13 seasons with Nike, Manchester United have just announced a new £70 million-a-year with adidas. This is more than double the amount the historic club currently receives from Nike, beating off U.S. competitors such as Warrior and Under Armour....

Polls: Will Germany or Argentina Win the 2014 World Cup?

StyleComments ⋅ Jul 11, 2014
As we enter our 63rd and 64th matches respectively this weekend, the long road that began essentially four years ago culminates with the crowning of a new World Cup winner. Having spent the entirety of the World Cup in Brazil, we’ve had a first...

ALIFE for PUMA 2014 Summer Capsule Collection

StyleComments ⋅ Jul 11, 2014
Streetwear label ALIFE presents its most recent mash-up, a 2014 summer capsule collection with PUMA, which is also launching similar collaborations with BAPE, colette and KITH. This three-piece bundle includes a pair of special edition evoSPEED 1....

Brazil vs. Germany 2014 World Cup Semifinal Sets Twitter Record

LifestyleComments ⋅ Jul 9, 2014
If for some reason you missed Germany’s stunning 7-1 drubbing of Brazil in yesterday’s World Cup semifinal, then you likely saw countless reactions to the Seleção’s implosion via social media. In fact, the game was the single most-d...

Nike Unveils the Vapor Ultimate Cleat

StyleComments ⋅ Jul 8, 2014
Having applied its hallmark Flyknit technology across each one of its disciplines – the most recent soccer outing having raised eyebrows – Nike breaks new ground on the gridiron with the release of the Vapor Ultimate. Given the rigors of the game, th...

Captain Tsubasa x adidas “Battlefield” Figures

DesignComments ⋅ Jul 8, 2014
After the recap of the Captain Tsubasa x adidas “Battlefield” exhibition, we now present to you the figurines, which are on a much smaller scale than their full-size counterparts. Depicting the spirit of attitude, determination, friendshi...

Nike Unveils Manchester United’s 2014/15 Home Kit

StyleComments ⋅ Jul 7, 2014
Surely the collective English eye has drifted domestically to focus on the forthcoming Premier League season. With many of the Three Lions playing for one of England’s most decorated clubs, Nike has unveiled their new home kits for Manchester U...

Nike Football “David Luiz – Yellow & Green”

LifestyleComments ⋅ Jul 4, 2014
As Brazil kicks off the quarterfinals today with what will surely be an intensely competitive game against Colombia, Nike Football premieres the above video, titled “Yellow & Green.” Examining Brazil’s deep rooted passion in the...

adidas Brings Back the Fanatic Football Tournament

EventsComments ⋅ Jun 27, 2014
After a short but strong run several years ago, adidas’s Fanatic Football Tournament makes its triumphant return, in a World Cup year nonetheless. Spread over three major international cities, Berlin, Tokyo and New York, each are represented as...

Taking Center Stage: Highlighting Nike’s Latest Football Innovations

StyleComments ⋅ Jun 25, 2014
The following originally appeared in HYPEBEAST Magazine Issue 7: The Legacy Issue. It’s available now at select retailers globally. “The single biggest thing is our athletes, how do we help our athletes reach their true potential? Whether th...