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Polls: Will Germany or Argentina Win the 2014 World Cup?

StyleComments ⋅ Jul 11, 2014
As we enter our 63rd and 64th matches respectively this weekend, the long road that began essentially four years ago culminates with the crowning of a new World Cup winner. Having spent the entirety of the World Cup in Brazil, we’ve had a first...

ALIFE for PUMA 2014 Summer Capsule Collection

StyleComments ⋅ Jul 11, 2014
Streetwear label ALIFE presents its most recent mash-up, a 2014 summer capsule collection with PUMA, which is also launching similar collaborations with BAPE, colette and KITH. This three-piece bundle includes a pair of special edition evoSPEED 1....

Brazil vs. Germany 2014 World Cup Semifinal Sets Twitter Record

LifestyleComments ⋅ Jul 9, 2014
If for some reason you missed Germany’s stunning 7-1 drubbing of Brazil in yesterday’s World Cup semifinal, then you likely saw countless reactions to the Seleção’s implosion via social media. In fact, the game was the single most-d...

Nike Unveils the Vapor Ultimate Cleat

StyleComments ⋅ Jul 8, 2014
Having applied its hallmark Flyknit technology across each one of its disciplines – the most recent soccer outing having raised eyebrows – Nike breaks new ground on the gridiron with the release of the Vapor Ultimate. Given the rigors of the game, th...

Captain Tsubasa x adidas “Battlefield” Figures

DesignComments ⋅ Jul 8, 2014
After the recap of the Captain Tsubasa x adidas “Battlefield” exhibition, we now present to you the figurines, which are on a much smaller scale than their full-size counterparts. Depicting the spirit of attitude, determination, friendshi...

Nike Unveils Manchester United’s 2014/15 Home Kit

StyleComments ⋅ Jul 7, 2014
Surely the collective English eye has drifted domestically to focus on the forthcoming Premier League season. With many of the Three Lions playing for one of England’s most decorated clubs, Nike has unveiled their new home kits for Manchester U...

Nike Football “David Luiz – Yellow & Green”

LifestyleComments ⋅ Jul 4, 2014
As Brazil kicks off the quarterfinals today with what will surely be an intensely competitive game against Colombia, Nike Football premieres the above video, titled “Yellow & Green.” Examining Brazil’s deep rooted passion in the...

adidas Brings Back the Fanatic Football Tournament

EventsComments ⋅ Jun 27, 2014
After a short but strong run several years ago, adidas’s Fanatic Football Tournament makes its triumphant return, in a World Cup year nonetheless. Spread over three major international cities, Berlin, Tokyo and New York, each are represented as...

Taking Center Stage: Highlighting Nike’s Latest Football Innovations

StyleComments ⋅ Jun 25, 2014
The following originally appeared in HYPEBEAST Magazine Issue 7: The Legacy Issue. It’s available now at select retailers globally. “The single biggest thing is our athletes, how do we help our athletes reach their true potential? Whether th...

Nike Unveils the Hypervenom Phantom Gold Special Edition for Neymar

StyleComments ⋅ Jun 24, 2014
As a football-obsessed youngster growing up in the Brazilian coastal city of Santos, Neymar was always on a fruitless hunt for golden boots, resorting instead to spray painting his own kicks when he couldn’t come across any to his liking. Now,...

Extra Butter x adidas 2014 Summer Soccer Jerseys

StyleComments ⋅ Jun 23, 2014
Jumping aboard the World Cup frenzy, New York-based sneaker shop Extra Butter delivers a duo of football knits in conjunction with the adidas brand. The first, dubbed the “Outlaws” jersey, sports an EB Clapboard logo inspired by team USA and is made...

Booting Around: Luis Suárez’s adidas f50 “adiBEAST” Boot

StyleComments ⋅ Jun 23, 2014
Our fourth and final installment of our Booting Around series with Industrial Designer Dongwoo Shin focuses on one of Europe’s attacking beasts, Uruguay’s Luis Suárez. In what was arguably his best year of football so far, Suarez came bac...

Snoop Lion x adidas adizero 5-Star Cleat

StyleComments ⋅ Jun 20, 2014
adidas and Snoop Dogg have come together this summer to introduce a “Snoop Lion” edition of the adizero 5-Star football cleat. The first-ever celebrity cleat collaboration from the German sportswear giant, Snoop’s 5-Star is done up...

Dreamball: Bob Burnquist

StyleComments ⋅ Jun 19, 2014
It seems as if everyone has caught the World Cup fever, and rightfully so, as skate legend Bob Burnquist drops his latest viral video, “Dreamball.” In collaboration with Hurley and its “Phantom Brasil National Team” collection, the Brazil...

Meet St. Leonards FC with The Rig Out

StyleComments ⋅ Jun 19, 2014
In the midst of the 2014 World Cup, The Rig Out highlights Shoreditch-based St. Leonards FC with a brand new short film. Directed by Daniel Kragh Jacobsen and showcasing the latest designs from SOPH. and Nike’s long-running F.C.R.B. collaborati...