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burn’s YouTube Channel Highlights the Official Energy Drink of the Sochi Winter Olympic Games and Its Athletes

Serving as the official drink sponsors for the Sochi Winter Olympic Games, energy drink burn captures the intimate experience of its athletes in a bid to discover their world leading up to the 2014 games. Presented through burn’s “Ride Ag...

burn presents We Ride: The Story of Snowboarding

As with all great ventures — personal computers, a certain American footwear brand, punk rock music — snowboarding started in a garage. From that point in 1965, the sport has immensely grown in popularity to become a mainstream phenomenon...

burn: “Down Under Days” with Rune Glifberg

Rune Glifberg – a legendary bowl rider who has remained at the top of his game for over 25 years – trades the Scandinavian autumn for more sunny surroundings in Australia for “Down Under Days.” Filmed and edited by Su Young Ch...

Burn presents: Never Extinguish

Rune Glifberg joins burn units Jonas Skrøder, Dany Hamard and Hugo Maillard as they defeat the elements on the streets of Buenos Aires. Directed by Ash Bolland, this short film serves as a testament to create, inspire and stop at nothing. Behind-the-...

Burn Presents: HUMAN / MACHINES

Energy drink Burn recently worked with their snow team riders to put together this video exploring the contrast between machine-cut snow parks and snowboarding terrain shaped by hand. The video provides some insight into where the future of snowboard...

The Burn Units: ALIVE Snowboarding Film

Burn presents Alive featuring The Burn Units, a rider-led initiative headed by the legendary Austrian snowboarder Gigi Rüf – star of many Pirate Movie Productions and hands-down one of the most stylish riders on the planet. In Alive, Gigi is join...