10Deep
10.Deep 2011 Holiday “Life’s a Gamble” Video Preview
November 11, 2011
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One of New York's original street brands, 10.Deep is on the cusp of releasing its Holiday 2011 collection. Here we have a cinematic preview, featuring some behind-the-scenes action of their recent shoot. If you look closely, you'll even notice brand owner Scott Sasso getting...
10.Deep 2011 Fall Lookbook Part II
September 21, 2011
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10.Deep hits us with a look into the second delivery of its Fall 2011 lineup. Much like we've come to expect, the collection features its fair share of prints, varied materials and trademark styles. Look for this second release soon through select 10.Deep retailers nationwide,...
10.Deep 2011 Fall Lookbook
September 1, 2011
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10.Deep's Fall 2011 collection is an expansion of styles seen in past years along with new sportswear, workwear and military themed silhouettes. Key pieces this season are the 90's-styled baseball jackets, hockey jersey long-sleeved shirts, camouflage painter...
10.Deep 2011 Summer Lookbook
June 16, 2011
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NYC streetwear mainstay 10.Deep presents their Summer 2011 lookbook. Set in Coney Island, the photoshoot showcases a diverse lineup of offerings for summer. From new graphic tees emblazoned with the 10.Deep brass knuckles logo and an amalgamation of brightly colored flags,...
10.Deep x Reebok Night Sky Mid
May 3, 2011
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Although photos of this shoe first appeared with the release of their Spring 2011 lookbook, the design has been waiting to see the light of day for more than two years. The challenge for this collaboration was to create something out-of-the-norm for Reebok. 10.Deep decided...
10.Deep 2011 Spring Lookbook Part 2
April 5, 2011
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Having already shown you some highlights from 10.Deep's Spring/Summer 2011 lookbook, we can now present a couple more images from the collection. Set against an archive of vintage-framed paintings, the pieces are relaxed and urban with a selection of T-shirts, chinos,...
10.Deep 2011 Spring Collection
March 8, 2011
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Following up their lookbook shown last week, 10.Deep releases goods from the first delivery of two for Spring 2011. As extensive as ever, the line continues building with military and varsity undertones amongst lightweight outerwear, knits, shorts and just about everything...
10.Deep 2011 Spring Lookbook
March 1, 2011
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10.Deep's new season arrives as the brand shares images from its 2011 spring lookbook. Picking up where it left off last season, the collection consists of various streetwear staples, including the continued use of military and sportswear themes throughout. A look into the...
Hall of Fame x 10.Deep Snapback Cap
January 20, 2011
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To round out their pop-up store stint at Hall of Fame, 10.Deep is offering one last item as a sign-off. The design takes a page out of Hall of Fame's signature "triple H" style as it takes a slightly different angle. The navy blue cap features a burgundy brim and is...
10.Deep x PRO-Keds Veteran Pack – A Closer Look
January 18, 2011
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Initially previewed earlier in the month, the 10.Deep x PRO-Keds Veteran Pack begins hitting select retailers nationwide. Offered is a better view into the pack which features both a camo and indigo denim version of the Royal Plus with 10.Deep branding throughout each...
10.Deep x PRO-Keds Veteran Pack
January 4, 2011
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10.Deep’s series of exclusives and collaborations in honor of its 15th anniversary year continues this month with a year-end double collaboration release with PRO-Keds. Appropriately titled The Veteran Pack as a direct tie-in with 10.Deep’s overall Holiday 2010...
10.Deep 2010 Holiday New Releases
December 14, 2010
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The second delivery of 10.Deep's Holiday 2010 collection hits stores this week, including the brand's webshop starting today. Featured in this lineup as well is a selection of exclusive items offered through 10.Deep's Pop-Off Shop at Hall of Fame in Los Angeles. Take a look...
10.Deep “Distinguished Veteran” Cap
December 11, 2010
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Streetwear brand 10.Deep goes hard this winter season with new hat releases as part of their 2nd holiday delivery. The brand's fitted caps take the spotlight in new colorways with embroidered patches. Available in black or gold, this cap is sure to grab attention with its...
10.Deep Pop-Off Shop Exclusives
December 9, 2010
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10.Deep unveils a set of exclusive product for the brand's "Pop-Off" temporary retail space within Hall of Fame in Los Angeles. Included in this assortment is a special Flecktarn camouflage colorway of the Gun Club Shirt, as well as the premium leather Delancy Street Vest....
10.Deep 2010 Holiday Lookbook
November 22, 2010
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10.Deep presents its 2010 Holiday lookbook which follows a new season of conceptual exploration of recent American heritage, as told via one man's wardrobe/closet - from youth through adulthood. The season starts out with the latest Victory Group offerings, which include...









