Take a Look at This Exclusive Editorial Spotlighting GEO's "Collection One"

London-based designer GEO launched his first ever namesake fashion label this past June alongside a lookbook dubbed “Collection One.” In an extensive interview with HYPEBEAST, the former DONDA creative broadly discussed his transition from working in the digital space to grasping each rung of the fashion industry ladder. “It just felt like the right time for the shift, gut feeling,” said GEO. Touching upon his debut collection, the pieces in the range ingrain strong “industrial vibes.” This recent editorial shot by the man himself cull key garments in the lineup including denim jackets and rain ponchos with the label inscribed throughout.

Take a look at the visuals above and be sure to head over to GEO’s official website to learn more.