Reflective hits are already wildly popular across footwear, outerwear and socks, favored for offering increased visibility in dimly lit urban situations. Leave it to Naked & Famous to elevate the idea though, as the storied Montreal-based denim brand has created reflective denim for the new season. The brand infused millions of reflective glass particles into premium fabric, coating weighted Japanese denim with a specially-engineered layer. Obviously intended to accommodate movement for its wearers, the fabric is also blended with 2% elastine for improved durability and comfort. Hardly something for the faint of fashion, watch the jeans in action with the video above and head over to the HYPEBEAST Store to purchase a pair for yourself.