The Next Black: “The Future of Clothing”
Stockholm creative agency House of Radon gives us a peek into five vastly diverse fashion studios all working on pushing the boundaries of clothing with this 45-minute documentary entitled The Next Black. Produced for AEG, we follow the journey of brands such as adidas tracking the movements of football players to optimize performance and Patagonia researching how selling repair kits can replace the need to purchase new clothing. The creativity continues with the progression of technology as Studio XO reveals its partially-printed 3D Lady Gaga dress that emits bubbles and Yeh Group dyeing thousands of yards of fabric without water. Enjoy the documentary and find out more here.