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Since its inception, VSCO, in both its desktop and mobile variants, has been an important tool in our creative arsenal. But beyond just what some many deem as simply a set of “filters,” VSCO has embraced a deeper connection with photographers and elevated the craft of visual storytelling to all-new heights. We’re proud to unveil the latest in a series of galleries that feature our HYPEBEAST x VSCO Presets we’ve been working on, and tested by some of your favorite photographers. Graphic designer and photographer Elise Swopes’ photographs highlight the city of Chicago in all its various seasons and settings. Towering buildings touch the clouds, while neon signs illuminate the streets below in Swopes’ iconic images. Her aesthetic has not gone unnoticed, attracting the attention of brands such as Nike, Samsung, Coach and Sony.
The Presets are now available for a limited time to download in the VSCO Cam In-App Store. Users can join the “This Is HYPEBEAST” grid by tagging #hypebeast on uploads to their personal grid. For new users of VSCO Cam, the app can be downloaded through both iTunes for iOS and on Google Play for Android.