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Just in time for the Super Bowl, South Korean automaker Kia presents an ad to promote its new K900. Inviting us to “challenge the luxury we know,” the commercial welcomes back Laurence Fishburne as Morpheus from The Matrix to introduce the car to an uninitiated couple. While fans will definitely appreciate the numerous references to the films, non-fans alike will enjoy the effects and lengths Kia went to execute the concept. Check out the ad above and let us know what you think.