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Many major retailers approach customer interaction with a very narrow scope, focusing solely on its in-store experiences. The true innovators of today however are looking to manipulate our compulsion for ubiquitous computing, bringing supplemental services to our mobile devices, thus extending the interaction as well as strengthening the relationship between retailer and consumer.
The latest brand to add a full service mobile application is Japanese brand MUJI, renowned for its wide variety of goods from stationary to fashion. Dubbed MUJI Passport, this inclusive mobile app allows users to earn proprietary MUJI Miles and shopping points from both store visits and purchases. This point system will lead to coupons, discounts and special promotions that can be redeemed in store and online. Additional features give MUJI-heads the ability to search a specific store’s stocking, gain birthday awards and share updates through the major social network platforms. MUJI Passport will be available for both Apple and Android mobile operating systems.