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As the weather gets warmer, the necessity for breathable apparel becomes dire. Such is the premise of the newest adidas spot, starring longtime affiliate athlete David Beckham. The spot was made to show off adidas’ CLIMACOOL® system, which provides ventilation for the entirety of the silhouette – even the sole – thus increasing the shoe’s air intake and creating vastly superior breathability. The commercial finds Beckham off of the grassy pitch, this time briskly trotting through the paved streets of a heat-oppressed town. Consistent with his character though, Beckham finds a way to play it cool.