David Beckham for H&M Bodywear 2013 Spring Short Film by Guy Ritchie
Notable Hollywood film dignitary Guy Ritchie was tasked with directing David Beckham in support of
Notable Hollywood film dignitary Guy Ritchie was tasked with directing David Beckham in support of his bodywear collection with H&M. Conceived by Marc Atlan – whose Venice, California-based Marc Atlan Design Inc. put together the three previous Beckham campaigns – the Ritchie-helmed project comes with the prestige of having a director who only delves into the commercial world once a year. Combining Ritchie’s flair for action with tongue-in-cheek humor, the director commented, “For me this felt more than a campaign; it was like directing a short film.”