Sign up for our newsletters
Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.
In one of the more inventive viral tactics in recent memory, British menswear retail giant oki-ni celebrates the relaunch of their website with a literal launch of their own. Fastening a range of their new product to weather balloons, they managed to send the various items on a 20-mile journey skyward with cameras capturing the whole ordeal. oki-ni has certainly earned the label of “thinking outside of the box.”