In one of the more inventive viral tactics in recent memory, British menswear retail giant oki-ni celebrates the relaunch of their website with a literal launch of their own. Fastening a range of their new product to weather balloons, they managed to send the various items on a 20-mile journey skyward with cameras capturing the whole ordeal. oki-ni has certainly earned the label of “thinking outside of the box.”
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
Explore and be inspired by the latest women's fashion news and trends.