RATS 2012 Fall/Winter "BADMOON RISING" Lookbook

As a clothing label that strives to embody its “Way of Life” philosophy in each of its products, RATS takes its much acquainted approach in showcasing the latest fall/winter collection titled, “BADMOOD RISING.” Known to set a dark tone, while being rough around the edges, the brand’s consistent gritty image and nod to American biker culture does not go unnoticed — the lookbook title even pays homage to American rock band CCR’s foreboding single. Throughout the lookbook a full range of jackets, heavy tops, and knit headwear are introduced including a few accessories in the form of an anchor pendant and metal lighter case. Believing that life should not always be about glorious times and that life must be experienced like that of a rat crawling through the streets to survive, RATS has crafted these garments with just that purpose in mind.