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Nike Running “Retuned, Remixed” Event Recap

Last night marked Nike Running’s “Returned, Remixed” event at the Village Underground in London. Hosted by Run Dem Crew’s Charlie Dark, it showcased Nike Running’s 2010 fall/winter collection alongside other running-related products and showings. Among the focal points was the showing of the LunarEclipse+ which enjoys a 33% weight reduction thanks to Flywire technology, Lunarlon cushioning and a seamless construction. Other features of the running shoe include a Dynamic Support Platform, floating heel support clip and three-layer sockliner at the midsole. Aside from the LunarEclispe+ was the showing of the UNDERCOVER x Nike “Gyakusou” collection and new digital platforms for Nike Running. New initiatives included a continuation of a previous running-based game with GRID: RUN YOUR CITY and a new Nike+ GPS iPhone app.

Photography: HYPEBEAST

Date: Sep 9, 2010  /  Views: 948  /  Author: Edward Chiu
Category: Events  /  Tags: Nike, Events, Undercover, Jun takahashi, Fashion, Iphone, Apps, Nike running, Nike lunar eclipse