2010 marks the 90th anniversary of New Era. Having said that, the New Era XC campaign was created on the basis of not only celebrating New Era’s 90th anniversary but also tapping into some of Europe’s most respected fashion schools. The goal was to see how far one could take the canvas of a 59FIFTY fitted cap with the winning entry taking home £10,000 GBP (approximately $16,190 USD). While the winning entry came courtesy of Craig Green who’s currently studying menswear print at Central Saint Martins MA, a full look at the entries on display can be seen here via the photography. A video encompasses some short insights from Craig Green.
Source: Dazed Digital