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Pushing the envelope of sponsor involvement, Mountain Dew link up Paul Rodriguez with artist Don Pendleton to kick off its special Green Label Art: Shop Series for 2010. The initiative calls for 35 skate shops across the country to create their own version of the Mountain Dew can, along with a local artist of their choice to provide the artwork. The winning entry will make its way to stores next year as an official Mountain Dew can for the new year. Further information on the project can be found through Greenartlabel.com, with a video documenting the behind-the-scenes footage above.