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Californian men’s beauty care brand Baxter of California unveil an all new expansion of the brand’s movement with the launch of the Baxter Finley Barber & Shop. Inspired by Baxter of California founder Baxter Finley, the new space houses both a barber shop and store. The store aspect gives the ability to buy from various products from the extensive line-up of wash, shave and skin products from Baxter of California as well as other products from retaW, Dr. Bronners, D.R. Harris and Marvis Toothpaste. Furthermore, some additional highlights include a classic decor with rare Koken “White King” chairs from the 1900s and custom made build-outs. Barbers will also be fitted with custom Steve Alan shirts as a nice added touch.
Baxter Finley Barber & Shop
515 N. LaCienega Blvd.
Los Angeles, CA
Los Angeles, CA (April 30, 2010) – Baxter of California, the premium men’s grooming line since 1965, is getting into the service business with their first Barber Shop, “Baxter Finley Barber & Shop”. Aptly named after the brands founder, Mr. Baxter Finley, the new shop name is considered as an homage to brands founder.
Located at 515 N. LaCienega Blvd. in Los Angeles, CA – just a few hundred feet North of Opening Ceremony will be the flag ship 4 chair barber shop. Designed and built with an old world, masculine charm … the shop has chairs from the early 1900’s (restored ultra-rare Koken “White King” models), reclaimed Douglas Fir flooring, custom made oak/marble back bars, subway tile walls … and everything you expect to find in an authentic old school barber shop.
Baxter Finley barbers will don custom made gingham check pull-over shirts made exclusively for the shop by Steven Alan.
“We see guys trending to tradition”, Says Baxter President, J.P Mastey. “Whether we are talking fashion, or choice of barber, guys are looking for simple and traditional surroundings. Our shop will not be a lounge, or place to get spa services. We want to keep it simple and build a reputation for excellence in barbering and service.”
The shop is owned in part by Baxter of California President, J.P Mastey, along with Los Angeles real estate professional and long time friend of Mastey, Allen Roth. At the service-helm, Jason Simao (of Freeman’s Sporting Club fame) is the lead barber and manager for the shop. With a basic cuts and shaves only menu, the shop will focus on great service and skilled barber techniques – no ESPN on a flat screen TV, and sorry, but no complimentary beer.
The shop will be a showcase for the Baxter grooming products and shaving tools, but will also stock goods from retaW (Japan), Dr. Bronners, D.R. Harris, Marvis tooth paste, and more. The shop will open on May 1, 2010, with a grand opening slated for June 2010.