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CASIO G-SHOCK recently kicked things off for their six month “SHOCK THE WORLD” campaign. Starting in London on June 11th, the tour now focuses on Hong Kong under the guidance of popular local brand SUBCREW as well as Hip-Hop group 24HERBS and “Father of G-SHOCK”, Kiuo Ibe. In honor of the South East Asia leg, “SHOCK THE WORLD” has partnered with various popular local figures including Taiwanese fixed gear crew Nabiis, 24HERBS and Singaporean design studio :phunk. Each one created limited one-off designs of classic G-SHOCK models such as the DW-6900 and DW-5600. As an added bonus, a special online magazine has been launched and can be seen here as it features the daily exploits of SUBCREW, :phunk, nabiis and the G-SHOCK Tokyo Headquarters crew.